Choice of material?
The best choice for soft and airy comfort is a down-filled pillow. If a supportive pillow is preferred then your are better opting for a latex or a memory foam pillow. A synthetic pillow is also a soft but above all washable pillow and a necessary for allergies to house dust mites for instance.
Would you like to compare?
Choosing a pillow is a highly personal matter. You can come along an compare the entire collection in our showrooms. Be sure to take your time over this and come and try them out by lying on them for a good while. Not convinced yet? Some manufacturers (TEMPUR, Plumka, Butterfly) supply us with test pillows which you can try out for a couple of nights at home against a deposit.